Why do some products seem like great ideas, but they don’t succeed on the market? Successful products must deliver value by meeting user needs and expectations. Discovering true user needs is the primary objective of the user experience (UX) design team at the start of a new product development project.
In Designing for Product Strategy by O’Reilly Media, Inc. a key lesson about UX Strategy is: “How a team executes a discovery phase can be the deciding factor between how a product will ultimately deliver real value through a killer UX and create real value for the stakeholders.”
Eliminating false assumptions
Discovering true user needs
- User research
- Direct observation of different users in their environments
- User and stakeholder interviews
- Discovery workshops
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Investing time in discovery pays off throughout the new product development lifecycle
Including all teams and sharing findings are crucial elements of the discovery process
The UX design team typically leads the discovery process, but all teams should be included. It’s in everyone’s best interests to ask questions and make observations to understand what the users are trying to do and what they need. In upcoming blog posts we’ll talk about the formal design brief that documents the definition of the user’s needs.
