Innovation Without Borders: 🇺🇸 Why U.S. Teams Still Look to Canada for Product Development 🇨🇦

Innovation Strategy

We help transform bold ideas into successful products by aligning user needs, market realities, and technical feasibility. Our innovation strategy uncovers the right opportunities to build solutions that truly create value.

Turn your innovative ideas into a successful product

Innovation is more than a good idea—it’s about turning vision into tangible impact. At CLEIO, we help you navigate the complexity of bringing new products to life by combining strategic foresight, human-centered design, and technical expertise. From identifying the right opportunities to ensuring market fit, we work across disciplines to transform bold ideas into valuable, feasible, and desirable solutions.

The sweet spot for successful innovation

At CLEIO, our innovation strategy reveals and exploits all opportunities to strengthen product value proposition and implementation. Our holistic and human-centered approach goes beyond the product and involves all disciplines.

A successful innovation is the meeting point of a desirable, viable, and feasible product. We bring these three aspects together to create value for all stakeholders.

We explore all possibilities

The main trap is to presume what the users and the market want. To leave doors open and explore all possibilities in the design of a new product, we identify and exploit all gaps and opportunities at every project stage:

Before

When we still need to identify the service or product idea, we focus on discovering trends, opportunities, or new value propositions.

At the beginning

During the immersion phase, we identify gaps and opportunities early enough to focus innovation where the most value is.

During the project

We make wise decisions to fulfill strategic objectives during all product design phases.

We devote time to the immersion phase

Throughout the project, in addition to our IDEAL method, we approach every challenge encountered with the GAPS (Group, Analyze, Prioritize, Solve) methodology. It allows us to anticipate barriers and identify the successful path before design.

For us, the immersion phase plays a significant role in product design. By devoting time to it at the project beginning, we raise the innovation level and reach the strategic objectives set.

Group

We look for information and data about consumers, users, and the market

Analyze

We identify the limits of our knowledge

Prioritize

We check our hypotheses and answer all our questions before we start designing

Solve

We conduct the first tests early to learn from our mistakes and progress faster in the right direction
“The innovation strategy is to find the extra that will make a difference in the market and with the users.”

Ricardo Borja
Strategy & Design

We innovate while respecting medical product safety-requirements

Medical product safety is a serious topic. At CLEIO, we apply a methodological approach to consider the human factor complexity.

Our team has experience in usability and user research in compliance with the IEC 62366-1 standard. We find a balance between safety requirements and creative ideas that can emerge when applying an innovation strategy.

We leverage the team strengths

In the innovation strategy surrounding a new product’s design, we mobilize all our teams and their expertise.
During the immersion phase, each team is involved and shares its information. These cross-functional data help us to identify helpful marketing, sales, design, engineering, and software development design strategies.

Having a design approach in the innovation strategy is full of benefits

At CLEIO, we apply design thinking principles to our innovation strategy. This method has positive impacts on the client. The following indicators can quantify them:

Faster time to market

The time spent on the immersion phase of the project beginning allows us to accelerate the development, which is the most costly phase.

Your brand reaches the next level

Bringing to market a product that stands out and converts new customers positively affects the brand. Its image, impact, and value are enhanced.

Get a free, 45-minute consultation with our industry-leading experts

Facing roadblocks? Need external support? Our experts will answer your questions, help you navigate challenges, and guide you through every stage of your product development journey.

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