User-centered design adds value
An engaging user experience builds brand loyalty
As the Interaction Design Foundation explains, “A UX designer is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function.”
Intuitive, human-centered products have greater chances of success
According to The Business Value of Design from McKinsey & Company, “companies with the best financial returns have combined design and business leadership through a bold, design-centric vision clearly embedded in the deliberations of their top teams.”
UX designers and industrial designers work together
Learn more about our Human Factors & User Experience expertise here.