Our team is here to help you take a step back, encouraging you to ask the right questions that will enhance your initial idea and guide you towards success.
What Defines an Individual with a Creative Mind?
There are numerous ways to identify someone with a creative mind. They might keep a notebook on their nightstand, install a whiteboard in their shower (no judgement), scribble ideas on their nephews’ school reports, or even borrow their child’s toy to share how its mechanism works with colleagues.
How to Ensure Your Innovative Idea Is the Best?
Challenging Your Initial Idea
How often in life do we encounter an innovative product and question its relevance or design? In such instances, a series of thoughts may cross our minds:
An innovative product that triggers these kinds of reactions from users likely did not undergo a thorough rethinking process during the design phase. This process is essential and should occur during the most crucial stage of product development: immersion.
This step might be uncomfortable because a company’s needs and those of its customers are not always aligned or even compatible. However, embracing this discomfort is necessary to make informed decisions and identify concepts with the highest potential for success. Our team is here to support you throughout this process and help you converge on a successful solution.
Understanding the Event that Sparked the Idea
The same principle applies to innovative ideas. The solution space is where the story unfolds. It’s during this phase that different avenues are explored to help move the idea forward. However, it’s crucial to have a clear understanding of the problem before proposing solutions.
During the immersion phase, our creatively-minded professionals strive to thoroughly understand the context of your innovative idea from top to bottom. This begins with actively listening to your company’s needs, and especially those of the users who will interact with your innovation.
Focusing on the Problem
Your expertise in your field, and the language you use, are unique to you. When you come to us, you might talk about the functionalities of your innovative product like this: “We need to…“, “We need to be able to do this…“, “We need to use this mechanism to…“. It’s natural for you to think at this level of detail because you’ve mastered your field.
“Why do we need…“, “What would happen if we did it differently?“, “What is the value of this approach?“.
As creative professionals, we are trained to interpret, reframe, and communicate effectively. By defining a clear problem, we can share our expertise and develop a coherent strategy for your product development.
A Good Idea Doesn’t Guarantee the Success of an Innovative Product
Above all, an innovative product must add value and fulfill a need. That’s where our expertise in innovation strategy can help you make the right choices.